8/30/2008

The Stylistics

Stop, Look, Listen (To Your Heart)
http://www.youtube.com/watch?v=ixidAT5yklk

You Are Everything
http://www.youtube.com/watch?v=ZewY8gApLsg

Betcha by Golly Wow!
http://www.youtube.com/watch?v=ktP4NZf8488

I'm Stone In Love With You
http://www.youtube.com/watch?v=I3RpINklQg4

People Make The World Go Round
http://www.youtube.com/watch?v=ExWtwDYwOQU

Break Up to Make Up
http://www.youtube.com/watch?v=0hXwtgxvxuY

You'll Never Get to Heaven
http://www.youtube.com/watch?v=AsoB9vX9vms

You Make Me Feel Brand New
http://www.youtube.com/watch?v=uTaBxW_JgjA

Let's Put It All Together
http://www.youtube.com/watch?v=O6OR_hJzRbA

I Can't Give You Anything
http://www.youtube.com/watch?v=Ca9HI66ROHY&feature=related

Hurry Up This Way Again
http://www.youtube.com/watch?v=lrV0HNKEQpE

Gatsby ad
http://www.youtube.com/watch?v=NwrmceKkXjo

The Stylistics were one of the best-known Philadelphia soul groups of the 1970s. They formed in 1968, and comprised lead Russell Thompkins, Jr., Herbie Murrell, Airrion Love, James Smith, and James Dunn.

Signing to Avco Records, The Stylistics began working with producer Thom Bell, who had already produced a catalogue of hits for The Delfonics, and songwriter Linda Creed. Bell imported the sweet soul techniques he had perfected with The Delfonics, and his arrangements worked perfectly with Thompkins' falsetto. The bittersweet lyrics from Creed were a key factor in creating hugely memorable music. They had their first U.S. hit in 1971 with "You're a Big Girl Now".

You Make Me Feel Brand New" was the group's biggest U.S. hit, holding at #2 for two weeks in the spring of 1974, and was one of five U.S. gold singles the Stylistics collected.

Commercial success was not confined only to the U.S., with the band also having big hits with this material throughout Europe.

The group split with Thom Bell in 1974, and the split proved commercially devastating to the group's success in the U.S. Just as with The Delfonics, The Stylistics were to some extent a vehicle for Bell's own creativity. They struggled hard to find producers who could come up with the right material.

As success in the U.S. began to wane, their popularity in Europe, and especially the United Kingdom, increased.

The Stylistics began to struggle with what many saw as increasingly weak material after 1976; chart success vanished. This decline also coincided with the rise of New Wave in Europe around this time. It was also stated by Russell Thompkins Jr. that the band began to feel that the music they were recording was becoming increasingly dated, and not in keeping with the emerging disco sound of the late 1970s.

In 2006, their single "I Can't Give You Anything (But My Love)" was used as the base for a Japanese advertisement campaign by Gatsby to launch their new male hair styling product "Moving Rubber". The campaign was highly successful due in no small part to the catchy nature of the tune and that the commercial featured one of Japan's most popular celebrities Takuya Kimura of the pop group SMAP.

(Wikipedia)